Tag Archives: linkedin; recruiting; monster.com; workopolis.com

monster.com and workopolis…a sunset industry?

sunsetI attended the BC Human Resources Management Association conference last week and was struck by the theme of constant constant constant change. Stop building a strategy…you need to start strategizing constantly. There is no such thing as sustained competitive advantage because that requires stability which doesn’t exist. You need to build a series of momentary advantages. If you can’t see ahead of the curve and bring those ideas in, you are not adding value. You have got to keep moving…

So let’s take a look at monster.com and workopolis. Traditional stalwarts of internet recruiting that seem oh so very 2003. I took a quick look at the rates they charge. You can post a job on Monster.com nationwide for 60 days for $725. Workopolis is a touch more pricey at $750. Back in 2003, 750$ was a steal when your competitor was a daily newspaper like the Globe and Mail or the Vancouver Sun that charged $6000 to run an ad on a Wednesday and a Saturday. But today, newspapers are shuttering on a daily basis because no one reads them anymore. Monster and workopolis are now competing with the twitters, facebooks, linkedin’s and craigslist’s of the world. Even professional associations who have job postings as significant sources of revenue – (BC HRMA charges its members 675$ to post a job) are in trouble. The reason being that the internet has gone 2.0. We expect to interact with it. If you post a job on a site and h0pe that I will visit your site and see your posting…well you have become the newspaper and they are nearing extinction. And post my resume to monster or workopolis so that employers can pay 900$ to search the database? What? Been on Linkedin lately…But if you tweet me when a new job is posted on your corporate website because I registered with your site because I think your company is kind of cool…well that is more like it.

It does not look like these guys are looking ahead of the curve. Last week at the HRMA conference, Monster was giving out stuffed animal monsters to delegates…in the hope that they would create business. Time to find a different approach.